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Anne Fenwick's Affiliate Marketing Blog

   I would like to look at 3 different Digital Delivery of ebooks

   MyDD       -     EW Portal    -      DL Guard

       Which script is the best for you?

                  As you know I sell eBooks as well as Ad Space and question always is, 'how do your deliver your eBooks' instantly after payment is made'.  Before I was told about the very good soft-wear that did the job for me, I like you was in the dark. The answer I give them is always the same, I tell them that I use a delivery script that runs via my website. This sounds like a really complicated process, how can something on my website be delivering my eBooks, and how does it know when a sale is made? Surely something like this would cost thousands to buy and require a genius to set it up…right? WRONG! Believe it or not delivering your digital products instantly is not difficult at all and won’t cost you thousands. All you need is a “script” that handles the delivery for you. If you are unsure of what a script is, think of it as a piece of software, but this software wont run on your home PC, it will run on your website hosting package. This allows the script to run 24/7 even when your PC is switched off!

These scripts use IPN (instant payment notification) technology; this means that as soon as a payment is made, the information from the transaction is sent directly to your script. The script then takes that information and processes the order for you, if everything is correct the script then delivers a download link straight to the customer’s email inbox.

So now you know the basics of how these scripts work, let me talk you through the advantages and disadvantages of the three most popular auto delivery scripts; My Digital Dispatch, The EW Portal and DL Guard.

I am going to look at the following areas when reviewing the software:

1. Ease of Installation
2. How it work?
3. Security Features
4. Other Features

The first product I am going to show you is:

My Digital Dispatch (MYDD)
 

Price: $67
Supports: PayPal, eBay, Website Sales
Installation Time: 5 Mins

Installation.
If you are familiar with installing scripts then you will be very familiar with the MYDD installation process. You are required to set up a MYSQL database and then input the database details into the config file, once you have added to relevant information into the config file you simply upload all of the files to your web space and follow the onscreen instructions. The whole process shouldn’t take you any more than 5 minutes and even a PC novice shouldn’t have any problems.
However, even if the installation process is too much you can have this installed free.

How does it work?
MYDD supports the PayPal payment processing system and uses PayPal’s IPN technology, this allows you to deliver your items via your website and via eBay, as long as the customer has paid using PayPal. MYDD uses the item name to identify the product, so if you are selling a product on eBay and the item title is “How to identify spoof emails” then the item name in MYDD must be exactly the same or your item won’t get delivered. This is fine, but what if you want to change the item title in eBay? Unfortunately that means that you also need to go and create a new item in MYDD, it won’t take you more than 5 minutes, but if you have a lot of items then this could be quite time consuming.
As well as working with eBay, you can also use MYDD to deliver products from your website. Creating a simple PayPal button allows you to do this, all you have to do is make sure that the “item_name” variable matches the item name in your MYDD control panel. Unfortunately at the time of writing MYDD doesn’t have a shopping cart feature to support multiple product purchases, but who knows what the future holds?

Security Features
One of the main security features of MYDD is the ability to recognize what currency the buyer has paid in, if the buyer pays less than the set price then MYDD will see this as a fraudulant transaction and won`t deliver the download link. This prevents any sneaky buyers trying to under-pay for your items! MYDD also sends out encrypted, expiring download links to your customers. Encrypted download links reduce the chance of your download URL`s being shared out to non-payers! This feature could be crucial if you are selling high value digital items.

Other Features
Insert affiliate code plug-in, Email template customisation, one click plug-in installation, transaction log, free 6 months hosting if you have installation problems.

EW Portal

Price: $74
Supports: PayPal, eBay, Website Sales

Installation Time: 5 Mins

Installation:
Like MYDD the EW Portal requires you to set up a MYSQL database on your hosting account, once you have set up the database you need to upload all of the files to your web space. After uploading the files you simply follow the onscreen wizard to complete your installation. This is almost the exact same installation process as MYDD, however the EW Portal doesn’t require you to edit the config file, the script automatically edits the file for you.

How does it work?
Again, much like MYDD. The portal works in conjunction with PayPal and PayPal`s IPN technology, however that is where the similarities end. The EW Portal identifies the items by the item number (the item number in the control panel NOT the eBay item number!) and not by the item name. This means that you don’t need to change the item details in your control panel even if you change your items name in eBay. All you need to do for eBay delivery is insert a tiny piece of invisible HTML code into your listing, this tiny piece of code lets the portal identify which item has been sold and which item should be sent out to the customer.
Like MYDD the EW Portal also works seamlessly with your website. The EW Portal generates unique PayPal buttons that can be placed on your website. This is done in the same way as MYDD for single item purchases, however the Portal also has a shopping cart feature that allows you to sell multiple items via your website.

Security Features
No longer do you have to worry about people stealing your download links and illegally downloading your products. Each link generated by the EW Portal is encrypted and can be set to expire after “x” number of clicks or “x” number of hours. You are also able to track each link in detail from your control panel. You can see what time the link was sent out, where it was sent, how many times the link has been clicked and the IP Address of the person that clicked on the link, it also lets you lock the download link to an IP address for increased link security. The portal also uses “File Fetch” technology to protect your download pages, this means that even if someone finds your download page there is no way of them downloading the product unless they have paid you first, you can see an example download page below, please feel free to try and steal the product!

Other Features
Affiliate System, Manually issue links, Anti-fraud Shopping Cart, Mailing List, Coupon Generation, Secure download pages, full email and HTML template customisation, support for offline goods, real time sales statistics, real time customer data, IPN log and automatic receipt generation.

DL Guard
 

Price: $127
Supports: PayPal, eBay, Website Sales, 2Checkout, Clickbank, Stormpay, e-gold, PayDotCom
Installation Time: < 2 Mins

Installation:
DLGuard is one of the easiest scripts you will ever install, unlike MYDD and the Portal DLGuard doesn’t require you to set up a MYSQL database. This means all you need to do is upload the files to your web space, change some file permissions and then follow the on-screen prompts, this shouldn’t take you any more than 2 minutes.

How does it work?
Like the other scripts DLGuard uses IPN technology, however DLGuard doesn’t just support PayPal. DLGuard takes a leap ahead of its competitors by offering seamless integration with five payment processors as well as PayPal. Obviously this is a huge advantage if you are planning to use a payment processor other than PayPal. As well as working in conjunction with eBay, DL Guard also works on your website and just like the EW Portal it can be used for multiple item purchases. The multiple item purchases are all handled via the built in shopping cart.

Security Features
Like the other scripts  DLGuard allows you to send out encrypted, expiring download links to your customers. If you don’t want to run the risk of your emails being caught by a Spam filter you could also choose to send your customer to a secure download page to download their product. As you would expect these features are available to you no matter which payment processor you are using to accept payments.

Other Features
Membership script, issue bonus items with products, shopping cart, secure download pages, auto responder integration, full template customisation, product summary screen, detailed reports and statistics, easy backup of product and customer information.

Conclusion

Thanks for reading , I’m sure you are able of making your own mind up about which product is the best for you.  They all have a few different aspects to them, but do visit each sales page and find out more.

Take care, and until another Blog happy surfing.

Anne

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3 Different Digital Delivery for Ebooks

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